Joe Feczko, Senior Vice President, Marketing Innovation and Integration, Macy’s

Joe Feczko’s creative, artistic vision and realistic business perspective has paved his road to success within the likes of Bloomingdales, Neiman Marcus, Avon and Macy’s. Recognition for his accomplishments includes Visual Merchant of the Year by peers and the visual merchandising industry in 1990, Pratt Institute Excellence by Design Award In 1998 and Fashion Association American Image Award in 2000. As senior vice president, Feczko oversees Macy’s brand standards nationally, develops innovative marketing concepts and ensures integration nationally across all media, including print and broadcast advertising, packaging, graphic design, digital projects and in-store visual presentation. He has overseen the marketing of private-brand programs that made I.N.C., Charter Club and Alfani household names. For several years, he has been coordinating the conversion of 800 stores to a national branding platform. Other career highlights include visual execution of a national expansion and the installation of several award-winning country promotions at Bloomingdale’s and creation of the retail direct-mail advertising icon “THE BOOK” at Neiman Marcus. He sits on the board of the Luxury Retailer Vivre and on the editorial  advisory board of DDI magazine. A frequent lecturer at Parsons School of Design and the Fashion Institute of Technology on marketing and merchandising topics, he attended New York University and the Pratt Institute.